The Guardian - Forgotten How to Saturday - Campaign Launch Ad


Agency: Oliver and PHD
Production Company: Agent At Large

Director: Joe Giacomet
DOP: Calvin Day

Camera: Sony FS7
Lenses: Zeiss Contax Primes

The Guardian is running a multichannel campaign by Oliver to promote its new Saturday magazine.

A 30-second video ad is appearing on All 4 and in cinemas in September and October, supported by podcast reads on Acast and billboards in London, Manchester, Bristol and Brighton.

The film was directed by Joe Giacomet through Agent At Large and art directed by Amelia Tavenner. Media was handled by PHD.